The DocSafe, the online personal document organization platform has made it to Forbes Online magazine. With the world moving more and more to a paperless society, the importance of keeping your families important personal and financial papers accessible to loved ones has hit center stage. The days of keeping your papers in a safety deposit box are quickly ending. The Forbes article provides a great example of the issues facing Americans today and excellent tips for estate planning in a digital age.
http://www.forbes.com/sites/financialfinesse/2012/10/18/you-just-locked-out-your-executor-and-made-your-estate-planning-a-monumental-hassle/
Monday, October 22, 2012
Wednesday, October 3, 2012
"Branding Ecstasy"
Seven months in the making, our pet project/experiment with dear
friends and client Gino and Aimee Sierra is finally getting some
attention. See the article below for the awesome details.
We couldn’t help but “want in” when Gino shared the idea of his epic concept “The MadHouse Sandwich Shop”. This was going to be “Branding Ecstasy” for me, and I could not wait to get the right side of my brain rolling on it.
We concluded the objective and challenge was to be edgy, cultish, disturbing, revolting and eclectic while maintaining a trend setting look and feel that was fun and entertaining.
Is it possible to be absurd and delicious at the same time? The logo’s Icon, Dr. Revolto was right up my alley “Character Development”. When the preliminary designs were unveiled you could hear the crowds roar, it was over the fence, out of the park and hence a brand was born.
Great brand design should come from the ground up. Dig very deep to find the objectives and support it with a thorough creative brief. Soak in it till your full and let the juices flow. Anyone can design a logo; it takes an experienced, skilled professional to create a timeless, sustaining brand.
The scope of the project consists of a Corporate Identity Package with applications to interiors, signage, social media, web, and marketing material. Now we are introducing their new apparel designs at www.madhousegear.com, we think you’ll love it.
Follow them on Facebook for daily specials or download a $2.00 off coupon from the website www.madhousesandwichshop.com.
Hope you enjoy and remember, “Be in a complete state of design”!!
Angelo Piazza
Creative Director
Piazza Business Services & Consulting
We couldn’t help but “want in” when Gino shared the idea of his epic concept “The MadHouse Sandwich Shop”. This was going to be “Branding Ecstasy” for me, and I could not wait to get the right side of my brain rolling on it.
We concluded the objective and challenge was to be edgy, cultish, disturbing, revolting and eclectic while maintaining a trend setting look and feel that was fun and entertaining.
Is it possible to be absurd and delicious at the same time? The logo’s Icon, Dr. Revolto was right up my alley “Character Development”. When the preliminary designs were unveiled you could hear the crowds roar, it was over the fence, out of the park and hence a brand was born.
Great brand design should come from the ground up. Dig very deep to find the objectives and support it with a thorough creative brief. Soak in it till your full and let the juices flow. Anyone can design a logo; it takes an experienced, skilled professional to create a timeless, sustaining brand.
The scope of the project consists of a Corporate Identity Package with applications to interiors, signage, social media, web, and marketing material. Now we are introducing their new apparel designs at www.madhousegear.com, we think you’ll love it.
Follow them on Facebook for daily specials or download a $2.00 off coupon from the website www.madhousesandwichshop.com.
Hope you enjoy and remember, “Be in a complete state of design”!!
Angelo Piazza
Creative Director
Piazza Business Services & Consulting
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